More Effective!

Email Stationery is More Effective

Your company invests a lot of money in letterhead and business cards, used in day-to-day customer interactions, to maintain your brand and corporate identity standards. However, these brand values are systematically let down by plain text emails. By not leveraging the power of your brand differentiation, your emails' inconsistency undermines your brand positioning.

Effective Email

Knowing that the average consumer is going to spend only about five to eight seconds viewing your email, and less than 50 percent will scroll below the fold, you have to design email messages that give the user a quick and clear idea of who you are and what your message offers, by:

• Having your logo/company name right at the top of the message

• Having a clear headline that delivers the main message of the email

• Including a subhead line with a strong call to action

• Showing a dominant single image that best illustrates your message, and use a caption

• Offering above-the-fold jump links to benefits and other content

• Encouraging a direct response with a button seeking some type of action (buy now, learn more, register now)

Businesses all around the world use email marketing to:

1. boost sales

2. generate leads

3. strengthen relationships

4. increase Website traffic

5. build brand

As the popularity of permission-based email marketing grows, so does the volume of email in every consumer inbox. Are you doing everything you can to make sure that your emails are the ones that get opened, read and responded to?

You know your business best, but here are some facts gleaned from the interent to support permission-based email marketing success.