Number of Marketing Related Mail Pieces Per Week

In all businesses, image is everything. Your company name, logo, colors etc are arguably your most valuable assets.

It's been estimated that the average American gets 10.8 pieces of marketing-related mail per week (compared to only 1.5 personal letters in the same timeframe). So, in this sea of paper, how are you going to make yours stand out from the rest?

Click Rates by Text versus HTML Format

HTML subscribers clicked slightly more than average. Click rates for subscribers who received HTML formatted messages verses those who received textbased messages in H1 2005.

HTML Format   3.62%

Text Format     3.09%

Source: MailerMailer Email Marketing Metrics Report: H1 2005