48% of Internet Users Have Changed Their Brand Opinion

According to a survey conducted by the Dieringer Research Group in November 2002, 48% of adults that had been online more than 5 years had changed their brand opinions due to online information compared to only 28% of brand new users.  Half of all adults who have abandoned online orders said they have changed their opinions of brands due to their online experience.

Source: http://www.thedrg.com/d/nws/pr/aics_branding_11042002.pdf